Performance Based Ad Network to Connect Global Advertisers and Publishers

SAN BRUNO, CA AND LONDON, UK—August 4, 2009— 9Global, Inc., a leading international online lead generation company, today announced it has launched a performance based global advertising network.

9Global Inc., best known for its proprietary lead generation platform that has created one of the leading brands of subprime personal finance products in the UK and Australia, RedHouse Financial, will now be able to offer advertisers and publishers more lead generation opportunities outside of the personal finance vertical.

“9Global is filling an important gap by giving publishers worldwide a global ‘one stop shop’ ad network, where they can find lead generation campaigns for multiple countries ranging from India to Australia,” stated Elizabeth M. Lloyd, Chief Revenue Officer of 9Global. “Currently, there are localized ad networks only catering to a specific country. 9Global’s mission is to create a value add solution for publishers who have significant amounts of foreign traffic but have not found an efficient way to monetize it.”

Aside from its proprietary suite of subprime personal finance lead generation products in the UK and Australia, 9Global is able to offer publishers around the world campaigns in the following countries: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Puerto Rico, South Africa, Spain, Sweden, and Switzerland. For advertisers, 9Global is able to offer worldwide reach through a variety of online channels- all on a performance basis.

The network is managed within the 9Global division in the U.S. and utilizes its own lead generation platform as well as a third party tracking system. A dedicated account management and media development team works with a unique set of publishers worldwide and advertisers under the direction of Miss Lloyd.

9Global, Inc. is based in Silicon Valley (San Bruno) and has offices in London and New Delhi.

For more information please visit www.9global.com

About Elizabeth Lloyd

Elizabeth Lloyd oversees all revenue generating activities globally as well identifying new roadmaps of innovation for 9Global.

Miss Lloyd is a well recognized figure in the world of international online marketing. A regular columnist for global online marketing strategies for iMedia (http://www.imediaconnection.com/profiles/iMedia_PC_Articles.aspx?ID=2136), her work has also been featured on PBS, AdWeek, and Russia’s Media Revolution. Miss Lloyd’s case studies on how major consumer brands effectively leverage the online channel to increase brand recognition and sales is included in academic curricula worldwide as well as in the McGraw – Hill textbook series titled “Brand Management”, published in all languages. Miss Lloyd has also served on the ad:tech Advisory Board for Asia Pacific and Latin America and the CMO Council.

About 9Global, Inc.

With the ability to reach millions of consumers worldwide, 9Global, Inc. is an online marketing company focused on international lead generation and customer acquisition.

With our proprietary technology platform, we are able to design, create and market web properties tailored to specific consumer products and services, thus offering advertisers and publishers a wide range of high-performance media solutions in all online channels– on a performance basis.

For more information, please visit www.9global.com

Contact:

info@9global.com

+1 650 616 4048

- Bank loans tend to take between 7 and 30 days for approval whereas payday loans take as little as a few hours.
- Bank loans require paperwork to be filled out accurately by the borrower whereas payday loans merely require submission of an online form for the lender (typically applications take about 10 minutes).
- Bank loans require the borrower to explain why they need the loan and what they intend to do with the funds whereas payday loans do not intrude on your privacy and there are no interviews with the lenders.
- If you have bad credit or bad credit history the chances of you getting the loan are remote whereas payday loans merely require for the borrower to be employed (this is regardless of bad credit or even bankruptcy).
- If you miss a payment there are severe penalties whereas with payday loans your payment can be deferred upon your notifying the payday loan company.

Typically payday loans can be made up to 750 GBP if a loan is required for more than that a bank loan maybe the only other method. But for short terms need before your next salary, payday loans are the easiest and most expedient means of acquiring the required funds.

PayDayFinancial.co.uk, an independent marketing website providing consumers with access to a select number of top payday loan providers instantly, has launched a help section offering free advice and guidelines to consumers who are interested in applying for a loan during the current financial climate.

People tend to get confused when it comes to financial issues in general, and loan-related issues do not make an exception. Here is where PayDayFinancial.co.uk steps in with its free advice on how to get a loan, what are the types of loans people resort to and the common mistakes they should avoid when trying to get a loan.

There have been many changes in lending and borrowing due to the current economy. With the recent global housing market currently undergoing massive changes in traditional lending practices, borrowers will find obtaining a loan during this current financial climate to be more informative, defined and reliable than in the past. Large lending institutions are now more aware of the financial damage that subprime mortgages can cause to not only the housing industry, but the overall economy in general and individual financial stability more specifically. Read more about loans and the financial crisis.

PayDayFinancial.co.uk offers reliable free advice on how to get a loan in this economy. Loans are no longer sought after only for large purchases, such as automobiles, homes or college tuition. Loans are needed for the working person, simply to make ends meet or just to survive in between paydays. PayDayFinancial.co.uk has information on the range of loans that are available for specific circumstances.

Please note: Webmasters can also publish these articles for free on their websites. Visit the free webmaster resources for financial websites section of the site.

You can read the full press release on PRweb.

As the amount of default involved is small the Payday Lenders do not peruse the lengthy and costly process in the court of law. Most of the default loans are sold to credit collection agencies who try to recover the money thru follow up letters, calls and visits as it is again very difficult to follow the legal court procedure.
With most lending institutions, the bottom line of their business is to make a profit from their products and services and Payday loan companies are no different.

The primary reason for the existence of the Payday loan entities, are to address the needs of credit challenged clients that may have found resistance from traditional lenders. For this reason, Payday loan lending institutions take on a higher risk and pass this risk on to the client in the form of a higher APR.
Payday loan clients may have emergency situations that require immediate attention; they may not be in the position to borrow from family and friends; or they may simply need money to get from one pay period to the next. Whatever the circumstances may be, the bottom line is that the loan needs to be repaid and the APR should be considered in the repayment, which changes the repayment amount.

Part of the repayment process for payday loans, is that approved applicants maintain an active checking/savings account at the time of applying for the loan. This is to insure hassle free payday loans repayment, by allowing the lender to receive their payment (including APR) at the time of the client’s next direct deposit from their income.

In the event repayment is not made, according to varying federal and state laws, Payday loan companies CAN legally pursue repayment of the loan, however they must stay within the guidelines and ordinances of their operating local.

Payday loan companies have been under scrutiny in the past for excessive repayment fees, and this has caused for attention to be drawn to the operations of the companies, as in some cases they have requested up to three times the loan amount to be repaid.
By familiarizing yourself with the repayment process and fees, you will help avoid the discomfort of yet another creditor pursuing repayment. It should be remembered that Payday loan companies are designed to help individuals during a time of need. Borrower’s should respect this needed financial outlet, and be educated about the business, of doing business.

If this has happened to you, you are not alone.  With individuals and families across the globe experiencing drastically challenging financial situations, the traditional monthly pay check is becoming more and more challenging to stretch.  Though the cost for many of the necessities in life have increased, incomes for many households have either remained the same, or for some, unfortunately the incomes have vanished along with a perceived stable employment.  However for most of us, the one place in which we can find some rest and solitude from the hustle and bustle of the world is our home, even if it is a rented house. What happens when 62% UK residents fear loosing their job in next twelve months? What happens when you have a job and are still defaulting on your rent payments? Where do you look forward to if you need to pay the rent and you can’t wait until your next payday?

•    Make sure to communicate with your landlord, by making a payment arrangement.  By obtaining a quick quid - an affordable loan through Payday Financial you can make good on your intention of payment and rest comfortably in your home, knowing you have met your obligation for the month.
•    Educate yourself on the loan process, in order to make an informed decision.  At Payday Financial we encourage our clients to familiarize themselves with our policies and APR rates, in order to receive the comprehendible loan they are seeking.
•    Pay your rent the same day.  By obtaining your loan with Payday Financial, our secured and expedient loan process can help you rest easy.
•    Receive the financial breathing room you deserve within twenty-four hours.  With a comprehensible, convenient repayment plan, Payday Financial allows you to receive the money you need, when you need it, which gives you the necessary peace of mind you deserve.

For many people the option of borrowing money from friends or family is non-existent.  At Payday Financial we want you to understand that we are here to help in your time of financial need, by offering a professional, secured, and informative web based application.

So if the rent is due, you know longer have to wait until your next payday.  Receive your payday loan today. Switching from a larger house to a smaller more affordable home may need some planning of at least 4 to 6 weeks. Payday loans serve this very purpose for taking care of your short term financial needs.

•    Apply today, receive your money within twenty-four hours
•    Apply from the privacy of your own home or office
•    Utilize our convenient repayment process
•    Rest in knowing that you will receive the money you need, when you need it.

With practically everything in our world today moving at a rapid pace, when  an un pleasant unexpected situations may arise it is not always predictable.  If you are like many other hard working people, you realize that financial needs may sometimes occur between pay cycles, when your money is low or sometimes even non-existent.  In knowing this, we at Payday Financial encourage you to view our informative web site in order to obtain the knowledge you need to get the money you need.

Tired of being stressed out, or asking to borrowing money from your loved ones?  Payday Financial is the perfect solution for your short term loan needs.  Within twenty-four hours of completing your on-line application, you can rest your mind in knowing that you have made the right decision, and receive the relief you deserve.

• You are in between pay periods and a medical emergency arises which needs your immediate attention
• You are in between pay periods and unexpected car repairs are needed
• Borrowing from friends or family is not an option
• You know you will be able to repay the loan according to the terms and conditions of the institution
• You have a three day eviction notice in your hand and you have a gut feeling that you can make it if some one helps you out this one time.

Don’t get a loan if:

• The purpose of your loan is solely for recreational purposes
• You all ready owe money to another payday loan institution
• You are only a short period of time way from your next pay
• You know you cannot afford to repay within next 30 days

At Payday Financial we value our clients and encourage them to gain a clear understanding and knowledge of the financial decisions they are making.  It is up to an individual to decide for themselves if taking on the responsibility of a loan is for them or not.  However, Payday Financial offers an easy to read on-line application which discloses our APR rates, fees, terms and conditions.

We seek to make your challenging financial situation a little more comfortable, by offering affordable lending; instant cash loans up to $750; door step cash loans; quick quid loans; and the comfort of knowing your information is stored in a secured data base, not to be shared with a third party.
Apply today on-line at Payday Financial and begin to put your mind at ease, as you receive the money you need.

• Receive $750 quid quick to use for emergency payments, disconnection notices or to simply bring your financial obligations current.
• Emergency cash loans are offered to you regardless of the situation, through our secured and confidential online application process.  There are no credit checks involved and all of your information is held privately for your personal needs and obligations to be met.
• Financial payday loans in the UK located within numerous financial institutions, however by allowing our company to service you, you can rest in knowing that your money will be deposited into your personal account within twenty-four (24) hours, hassle free.  Receiving financial payday loans in the UK has never been easier, and more needed.
• Emergency payday loans can be used for unforeseen occurrences that happen at the most unlikely and inconvenient times.  For this reason, if you need money between pay periods, or to pay your rent, emergency payday loans are available for you to help in getting you through the tough times.

As a reputable lending institution, we encourage our clients to be informed, responsible consumers, as payday loans carry a vast APR.  In disclosing this with our clients, a mutually affordable lending repayment plan is then anticipated.  So now you may rest, and receive your loan today and at least put off the three day eviction notice this time!

Payday Financial is the back bone of that 20% stratum in UK that at some point of time have either received a three day eviction notice or have just about managed to avoid a three day eviction notice.

Initially, a credit check will be conducted by potential lenders when applying for any loan, either secured or unsecured in order to assess an individual’s associated risk as a borrower.  It is imperative that borrowers familiarize themselves with the requirements, stipulations, fees and penalties of the lending institution that they deem fit to do business.  It is also important that borrowers pay close attention to the APR associated with their loan, as this rate varies with each lending institution and could affect the ability to repay.  The APR should be taken into consideration when determining the repayment amount, in order to arrive at an affordable repayment rate.   Repayment of payday loans are done within a short period of time, usually within your next pay period (two-four weeks), and are viewed as ‘short term loans’, therefore though some lending institutions may use your credit report for initially acquiring information to establish your account.

• Defaulting on a payday loan is a situation that can be avoided if borrowers pay close attention to the initial paper work associated to the loan.
• Agent collected loans will start with an initial phone call and letter, however you should know that the lender can take the same action as any other unsecured creditor to enforce repayment.
• Credit checks are not conducted by most UK payday loan establishments, however your credit dealing does get reported each time you open and close a loan transaction.

While millions of people across the globe are experiencing finical difficulties on a massive scale, payday loans can be viewed as a reliable source to address emergency needs.  At Payday Financial we believe it necessary that our clients thoroughly review the procedures of their chosen lending institution, as receiving assistance in this way could prove to be extremely beneficial if handled in a responsible manner.  By being informed, you can improve your future.

•    Employed:  In order to obtain a payday loan, a general requirement of the borrower is that the individual has a verifiable income in order to repay the loan.
•    Have an active Bank Account: Borrowers are also required to have and active checking account in order to initially receive their designated loan amount, and for repayment arrangements to be made.
•    In need of emergency financial assistance:  Most payday loan institutions understand an individual’s emergency need for cash.  For this reason, loan information is kept confidential, the loan application process can be done in the privacy of your own home or business and funds are made available usually within a twenty-four hour period of time.
•    Eligible for a cash loan up to $750: Granted loan amounts are based on individual circumstances and their ability to repay the loan.  In order to determine the loan amount, a credit check is conducted and borrowers are required to provide some general information in order to arrive at a comfortable, affordable repayment plan.

At Payday Financial, we understand the concerns that borrowers many have when divulging their personal information and we encourage our clients to be informed consumers when it comes to obtaining a loan.  One of the most recognized reasons the general public has began to question the operations of on-line payday loans, is due to the APR rates attached to the loan.  By visiting our payday loans website, clients can review our legitimate on-line lending practices, review our APR rates and confirm the authenticity of our ongoing financial practices.